REBRANDING KRESTON INTERNATIONAL IN KRESTON GLOBAL

On 12 July this year, Kreston International announced that it was changing its name to Kreston Global, thus positioning its network for the next stage of growth and development.

With a refreshed visual identity and a new website, the Kreston Global brand has become even more attractive to member companies which now have to operate in a truly digital environment.
The new brand also offers a more flexible system for incorporating local names and brands of member companies. However, it does ensure consistency with local conditions while linking the company to Kreston’s significant global reach and resources.

With fifty years of world-class customer service experience, Kreston remains the best partner for dynamically growing companies and individuals with international ambitions.

“As Kreston celebrates its 50th anniversary, the time was right to evolve our name and brand to ensure it truly represents the colourful, accessible and deeply connected network that is Kreston Global. The world continues to emerge from the pandemic to a more digital-first environment than ever before, presenting unique challenges to organisation’s wanting to stand out and communicate effectively with clients and other stakeholders. With a newly refreshed brand, we are now able to support and empower our member firms around the world more effectively than ever before, as well as take our global brand profile to the next level.”

Liza Robbins, Chief Executive of Kreston Global

Kreston Global’s new identity and logo were developed by Akiko Design, a UK-based web design and development agency.

Kreston Global is one of the world’s largest accounting networks, representing more than 170 independent companies in over 120 countries worldwide. Kreston is currently the 13th largest global accounting network, advising both businesses and individuals on the full spectrum of accounting and advisory needs, wherever the business is located.

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